Privacy Policy
Effective Date: Jan 1, 2026
Last Updated: October 14, 2026
The Lash Guide (“The Lash Guide,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information you provide when visiting TheLashGuide.com (the “Website”), requesting a guide, submitting a form, communicating with us, or using our services.
This Privacy Policy explains what information we may collect, how we use it, when we may disclose it, and the choices you may have regarding your information.
By using this Website or submitting information through the Website, you acknowledge the practices described in this Privacy Policy.
1. Information We Collect
We may collect personal information that you voluntarily provide to us, including:
First and last name
Email address
Telephone number
Information submitted through forms, surveys, quizzes, appointment requests, or questionnaires
Communications you send to us by email, text message, social media, or other methods
Information related to your interests in lash services, beauty services, appointments, promotions, or educational resources
We may also automatically collect certain information when you visit our Website, including:
IP address
Browser type
Device type
Operating system
Pages visited
Date and time of visits
Referring websites or advertisements
General geographic information derived from your IP address
Website interactions and conversion activity
Cookie and similar technology identifiers
2. How We Collect Information
We may collect information directly from you when you:
Request The Lash Guide or another educational resource
Complete a form on our Website
Request information about our services
Schedule or request an appointment
Subscribe to email or text communications
Contact us
Respond to surveys or questionnaires
Interact with our advertisements
We may also receive information through technologies such as cookies, pixels, analytics tools, advertising platforms, and other similar technologies.
3. How We Use Your Information
We may use the information we collect to:
Deliver The Lash Guide or other resources you requested
Respond to your questions or requests
Provide information about lash services
Schedule, confirm, or follow up regarding appointments
Send educational information, reminders, offers, or promotional communications
Personalize your experience
Operate and improve our Website
Understand how visitors interact with our Website and advertisements
Measure advertising and marketing performance
Maintain our customer relationship management systems
Detect or prevent fraudulent, abusive, or unauthorized activity
Comply with applicable legal obligations
Protect our rights, property, customers, and business
4. Email Communications
If you provide your email address, we may use it to send you the information you requested as well as additional educational, service-related, or promotional communications.
You may unsubscribe from marketing emails at any time by using the unsubscribe link included in our emails.
Certain transactional or administrative communications may still be sent when necessary to provide a requested service or respond to you.
5. Text Messages and Telephone Communications
If you provide your telephone number and consent to receive communications, we may contact you by telephone or text message regarding your inquiry, requested information, appointments, services, promotions, or other matters related to our business.
Message frequency may vary. Message and data rates may apply.
Consent to receive marketing text messages is not a condition of purchasing goods or services.
You may opt out of marketing text messages at any time by replying STOP. You may reply HELP for assistance.
We will honor applicable opt-out requests as required by law.
6. Cookies and Tracking Technologies
The Website may use cookies, pixels, analytics tools, and similar technologies to understand Website usage, improve performance, measure conversions, and support advertising.
These technologies may collect information such as your device type, browser, IP address, pages viewed, advertisements viewed, and actions taken on the Website.
Some cookies are necessary for the Website to function, while others may be used for analytics, personalization, or advertising.
Depending on your browser and applicable law, you may be able to restrict or disable certain cookies through your browser settings or other privacy controls.
7. Analytics and Advertising
We may use third-party platforms and service providers to help us understand Website activity, measure advertising performance, communicate with prospective customers, and advertise our services.
These providers may include platforms such as:
Meta, including Facebook and Instagram
Google
Customer relationship management and marketing automation platforms
Website hosting providers
Email and SMS communication providers
Analytics providers
These companies may collect or receive information about your interaction with our Website according to their own privacy policies and the permissions we provide.
Information may also be used to measure advertising effectiveness, create audiences, or show advertisements that may be more relevant to prospective customers.
8. How We Disclose Information
We may disclose personal information to third parties when reasonably necessary to operate our business, including:
Website and hosting providers
Customer relationship management providers
Email and SMS providers
Scheduling and appointment platforms
Analytics providers
Advertising and marketing platforms
Payment processors, if applicable
Contractors and professional service providers
Government authorities or other parties when required by law
We may also disclose information in connection with a merger, acquisition, financing, restructuring, sale of assets, or other business transaction.
We do not sell personal information for money.
Certain disclosures to advertising or analytics providers may, however, be considered “sharing” or similar activity under some state privacy laws. Where applicable, consumers may have rights regarding those activities.
9. California Privacy Rights
California residents may have certain privacy rights depending on the circumstances and whether applicable privacy laws apply to our business.
These rights may include the right to:
Request information about personal information collected about you
Request access to certain personal information
Request deletion of certain personal information
Request correction of inaccurate personal information
Opt out of certain sales or sharing of personal information
Limit certain uses of sensitive personal information, where applicable
Receive equal service and pricing and not be discriminated against for exercising applicable privacy rights
Certain exceptions may apply.
To submit a privacy-related request, contact us using the information provided in the Contact Us section below.
We may need to verify your identity before processing certain requests.
10. Do Not Track and Global Privacy Controls
Some internet browsers offer “Do Not Track” signals or similar privacy controls.
Because there is not a single universally accepted standard for responding to all browser-based Do Not Track signals, our Website may not respond to every such signal.
Where required by applicable law, we will recognize qualifying browser-based opt-out preference signals, such as Global Privacy Control, when technically supported and legally required.
11. Data Retention
We may retain personal information for as long as reasonably necessary to:
Provide requested information or services
Maintain our relationship with you
Conduct legitimate business operations
Maintain appropriate business and transaction records
Resolve disputes
Enforce agreements
Meet legal, regulatory, tax, accounting, or reporting